In addition to economic crimes, Coca cola has also corrupted Mexico’s political systems. Before 2000, the caciques, or political elites who control the soft drink industry, would provide store owners with free Coke, under the condition that they would support the candidate of the PRI or the Institutionalized Revolutionary Party that the cacique preferred. However, even though this trend was broken when Vicente Fox of the PAN or the National Action Party won the 2000 election, he had previously worked for Coca Cola as president of the Latin American sector of the company. (Bell) This is most likely far from coincidence and shows that Coke can even shift the power from one political party to another should they choose to. The lasting results of this will be an economic dictatorship in Mexico, with there being a political figure head carrying out the orders and wishes of the Coca Cola Company, who will remain “behind the scenes”. This is highly detrimental as it will give incentive to other economic giants that they can maintain permanence in a market by establishing political control. This would be highly destructive to societal development, seeing as how no progress would be made as long as the company in control is extracting revenue.
Finally, Coca Cola has ingrained itself in the social roots of Mexican society. It is hard to find anywhere in Mexico where Coca Cola is not heavily advertised, even in schools. Here is an example:
In a note from Xaviera Cabada Barron, Asistente General of El Poder Del Consumidor, she wrote, "Here's the pictures I told you about. The first two pictures are from inside a school in Chilapa Guerrero. You can see the basketball court with the same colors of Coke and behind all the propaganda in the cafeteria. The last two pictures are about the summer camp they organized for the kids. Years ago Coke had said that they were not going to do any propaganda to children under 12. I guess Mexico is the exception."
This heavy advertising ingrains Coca Cola as a natural part of people’s lives and leaves them unwilling to protest the control because of this indoctrination. This further enhances the tyrannical nature of the Coca Cola Company and serves as a catalyst towards the previously described situation of complete political and economic supremacy by the Coca Cola Company.